Website Redesign Proposal
A store worthy of 17 years of digging.
A plan to rebuild fortbedfordmetaldetectors.com into a faster, cleaner online store that sells the way you do behind the counter — prepared for John Page & Zack Hartman.
A plan to rebuild fortbedfordmetaldetectors.com into a faster, cleaner online store that sells the way you do behind the counter — prepared for John Page & Zack Hartman.
Fort Bedford Metal Detectors has something most online detector shops can't buy: a real story (est. 2009), a distinctive brand, authorized-dealer status with every major manufacturer, and a reputation in the relic hunting community built over 17 years.
Your customers feel that when they call you. The website is where that feeling currently gets lost — it's slow to load, hard to skim, and doesn't tell the story that separates FBMD from a big-box listing. A rebuild fixes the technical drag and puts your credibility front and center, so more visitors turn into first-time buyers — and first-time buyers into regulars.
We ran a technical review of the current homepage. These aren't cosmetic nitpicks — each one costs speed, Google ranking, or sales.
Nearly 1 MB of page code before a single image or script loads. Typical for a heavy page-builder setup — and painful on a phone in a field with two bars of signal.
The homepage loads 37 CSS files and 28 JavaScript files. Every one is a round trip that delays the page — and most aren't needed.
The homepage has no main heading — the single strongest on-page signal Google uses to understand what a page is about.
No homepage meta description means Google writes your search listing for you — instead of a pitch that makes detectorists click.
A clean, fast design system built around your stamp logo, black-and-brick-red palette, and the relic-hunting heritage that makes FBMD memorable. No stock-template look.
Rebuilt shop, category, and product pages with clear pricing, sale badging, and a checkout with fewer steps. Your existing products, customers, and order history carry over.
Cut the page weight and file count dramatically so pages load fast on any connection — better for shoppers, better for Google rankings.
Proper headings, meta descriptions, product schema, and page titles on every page — so searches like "metal detector shop near me" and brand-model searches find you.
An About and homepage narrative that leads with what big boxes can't offer: 17 years in the community, real advice from real diggers, and authorized-dealer trust.
Below are two live homepage concepts built with your actual logo, brand colors, and current products — each with a full desktop mega menu, and an app-style bottom bar on mobile. Browse them right here, or open them full-screen.
A call to walk through your catalog, what's working, what isn't, and what you want the store to do.
We refine the concept into final page designs — you review and approve before any build starts.
The new site is built alongside the current one. Products, customers & orders move over — zero downtime.
We launch, verify everything from search to checkout, and stay on call after go-live.
An e-commerce rebuild is priced by what's actually in it — catalog size, integrations like your Authorize.net payment gateway, and how much content we're writing versus moving.
After a short call to walk through the store together, you'll get a fixed, itemized quote — no hourly surprises, no padded retainers. If the number doesn't work, no hard feelings.
Grab 30 minutes with us and we'll walk through the mockup, the findings, and what a rebuild would look like for FBMD.
Schedule the Discovery Call