Fort Bedford Metal Detectors
Website Redesign Proposal

A store worthy of 17 years of digging.

A plan to rebuild fortbedfordmetaldetectors.com into a faster, cleaner online store that sells the way you do behind the counter — prepared for John Page & Zack Hartman.

Prepared For
Fort Bedford Metal Detectors
Prepared By
Wattz Web Design & Marketing
Date
July 2026
The Opportunity

The brand is already great. The website should match it.

Fort Bedford Metal Detectors has something most online detector shops can't buy: a real story (est. 2009), a distinctive brand, authorized-dealer status with every major manufacturer, and a reputation in the relic hunting community built over 17 years.

Your customers feel that when they call you. The website is where that feeling currently gets lost — it's slow to load, hard to skim, and doesn't tell the story that separates FBMD from a big-box listing. A rebuild fixes the technical drag and puts your credibility front and center, so more visitors turn into first-time buyers — and first-time buyers into regulars.

What We Propose

Scope of the rebuild.

01

Design refresh built on your brand

A clean, fast design system built around your stamp logo, black-and-brick-red palette, and the relic-hunting heritage that makes FBMD memorable. No stock-template look.

02

A custom-built store — no WordPress to fight

Shop, category, product, and checkout pages built from scratch, under our full control — no page-builder bloat, no plugin roulette. Your existing products, customers, and order history carry over.

03

Speed as a feature

Cut the page weight and file count dramatically so pages load fast on any connection — better for shoppers, better for Google rankings.

04

SEO foundations done right

Proper headings, meta descriptions, product schema, and page titles on every page — so searches like "metal detector shop near me" and brand-model searches find you.

05

The story that sells

An About and homepage narrative that leads with what big boxes can't offer: 17 years in the community, real advice from real diggers, and authorized-dealer trust.

06

A back office built around how you work

Orders, products, inline bulk price & stock editing, and a promotions manager where you drag sale banners into place yourself — because when we build it custom, the admin works your way too.

A Peek at the Direction

We already started sketching.

Below are two live homepage concepts built with your actual logo, brand colors, and current products — each with a full desktop mega menu, and an app-style bottom bar on mobile. There's also a working back-office concept: dashboard, orders, products, an inline bulk editor, and the drag-and-drop promotions manager. Browse it all right here, or open it full-screen.

fbmd-mockup.pages.dev — two homepage concepts
How It Works

A simple four-step process.

01

Discovery

A call to walk through your catalog, what's working, what isn't, and what you want the store to do.

02

Design

We refine the concept into final page designs — you review and approve before any build starts.

03

Build & Migrate

The new site is built alongside the current one. Products, customers & orders move over — zero downtime.

04

Launch & Support

We launch, verify everything from search to checkout, and stay on call after go-live.

Investment

One flat price. Nothing hourly.

Design, build, product & customer migration, SEO foundations, and launch support — one fixed number for the whole rebuild.

Fixed Price
$3,250
Your current WordPress site cost $3,850 — this is less, and here's why.

Custom-built means we control every line of code. WordPress bills you in workarounds — page-builder bloat, plugin licenses, compatibility fights, and updates that break things. Building it ourselves is faster and leaner, and that saving is yours.

Full control, not just a lower number: when a sale banner needs to change or a feature needs to exist, we build exactly that — no waiting on a plugin developer, no working around what WordPress allows. The 37 stylesheets and 28 scripts on your current homepage are what "working around the platform" looks like.

Let's find out what's in the ground.

Grab 30 minutes with us and we'll walk through the mockup, the findings, and what a rebuild would look like for FBMD.

Schedule the Discovery Call